How much should I spend on Facebook ads?

The best answer is – it totally depends on your business.

Annoying answer, right?

If you’re asking this question, you’re probably fairly new to Facebook ads and just looking for a generic ballpark answer. So GENERALLY SPEAKING, without knowing anything about your business, the minimum I typically recommend is: $30-50/day.

This budget is small enough to not feel scary to most small businesses or startups (less than $1K/month), but large enough to build out 3-4 audiences with 3-4 ads and get some traction and learnings after the first month or so.

Here is a sample of how I might setup a small initial budget for a new client:

For more advice around how much you specifically should spend, shoot me an email at janie@talericomarketing.com with your questions.