Audience & Targeting Audit

Service Description

One of the best things about digital marketing is that you can choose exactly who you want to advertise to. For example, you can target millennial moms interested in fitness classes in your city. You can target millennial mom dog-lovers interested in yoga and beer. The possibilities are truly endless. This allows you to only pay to get in front of your targeted audience without wasting money on people who aren't likely to be interested in your business. This Audience & Targeting Audit is right for you if you have questions like: - Who should my target audience be? - How can I find my target audience on the internet? - What audiences should I target on Facebook? Instagram? YouTube? LinkedIn? - Am I currently targeting the right people? Am I negating the right people? - How can I cater to my target audiences? - Who is most engaged with my brand? General Process: 1. Before our session, I'll ask you to tell me a little about who you think your target audience is currently, and to fill out a brief questionnaire to understand your business goals. 2. I will analyze your current marketing and audience strategy and perform analysis based on real data from social media and search platforms to analyze who your current audience is and who else you should target. I will review how you're currently targeting audiences and provide actionable audience recommendations to reach your goals and make the most of your budget. The audit is based on 10+ years of industry experience and consulting for a wide variety of Fortune 500 companies that have made me well-versed in tried-and-true best practices. 3. Then we'll sit down together (virtually) to review the audit of your current audience strategy and the recommended action plan for your business go forward. This is typically a 60-90 minute session. We'll talk about what you can do to update your audience targeting with a clear plan of recommendations. You'll receive the audit and recommendations in PowerPoint format, as well as a PDF of my Top 10 Best Practices for Audience Targeting checklist. Price dependent on number of target audiences/products included in the audit. Note: All services can be customized to meet your business needs. Custom pricing available upon request.