Creative Audit

Service Description

Creative is the #1 factor of digital ad performance, making up 50-80% of your ROI. Your ad creative is often the first impression a customer has of your brand, so it's important to put your best foot forward. Different types of ads require different types of creative, and different audiences may respond differently to various types of creative, but luckily there are some tried and true best practices we recommend depending on your goals. A creative audit is a smart choice if you: - Have been running the same ads for 12 weeks or longer - Are planning to launch new marketing campaigns in the near future - Are not seeing the result you want from your digital marketing General Process: 1. Before our session, I'll ask you to send me some examples of your current creative assets, and to fill out a brief questionnaire to understand your business goals and target audience. 2. I will analyze your creative and review them against your goals and put together some actionable recommendations on how to improve your creative assets with a clear, easy to follow plan to follow based on your business goals. The audit is based on 10+ years of industry experience and consulting for a wide variety of Fortune 500 companies that have made me well-versed in tried-and-true best practices. 3. Then we'll sit down together (virtually) to review how your current creative compares to best practices and how to maximize creative going forward. This is typically a 60-90 minute session. We'll talk about what you can do to update your creative strategy with a clear plan of recommendations. You'll also receive the audit and recommendations in PowerPoint format, as well as a PDF of my Top 10 Best Practices for Performance Creative checklist. Price dependent on number of creative campaigns you submit to include in the analysis. Note: All services can be customized to meet your business needs. Custom pricing available upon request.